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Search Engine Optimisation

Search Engine Optimisation

Search Engine Optimisation (SEO) is one of several ways to promote your web site via the internet. The power of good search engine optimisation cannot be understated. Obtaining good rankings under popular search terms can drive thousands of visitors to your website, increase sales and increase market exposure.

What is Search Engine Optimisation and how does it work?

Search Engine Optimisation is about getting your website ranked as highly as possible in the Search Engine Results Pages (SERPs) and getting your site ranked under relevant and popular search terms.

In broad strokes SEO is a product of 3 factors.

  1. The content and structure of your website. (Including your HTML and internal link structure.)
  2. The number of websites which mention your business and link to your site. (Links from more popular sites are more valuable.)
  3. The content and structure of the websites linking to yours and terms they use to describe your site. (Links from more relevant websites are more valuable.)

Our Search Engine Optimisation Services work to help you improve all 3 of these aspects and give your site the best chance of top rankings in the search engines.

Who can take advantage of Search Engine Optimisation?

It is important to remember SEO is NOT the only way to promote your business on the web and nor is it appropriate to all types of on-line business.

To take advantage of SEO you must (a) have a product or service people are actively looking for and (b) (unless you have a very substantial advertising budget) offer a product or service that is sufficiently niche to avoid directly competing with thousands of other websites.

It's important to remember that geographic niche (ie: being one of few companies in your area offering the service) may be niche enough to take advantage of SEO provided of course the other condition is met.

We won't waste your time or your money. If we don't think SEO is the right approach for your business, we'll tell you and we'll suggest other methods to promote your website on the internet.

For more information please don't hesitate to contact us.

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